Leicester City Council as part of its 'Fit 4 Business' Local Sustainable Transport Fund programme.
Nature of Business:
Leicester City Council has responsibility for delivering transport schemes and programmes across Leicester. The 'Fit for Business' programme is focused on the major travel to work area of Leicester, aiming to reduce single car occupancy.
Challenge - what was the primary challenge or set of challenges facing the client? What was the business case for change?
The delivery of a workplace programme to 300 small-to-medium enterprises within the programme area by March 2015. Out of these, 30 of these employers were to have more in-depth engagement.
What special value did Go Travel Solutions bring?
Expertise in delivering business engagement and knowledge of local business networks.
Who were the stakeholders?
Leicester City Council and local business intermediaries.
Solutions - How the client identified a potential solution, why they chose to work with Go Travel Solutions and what solution was delivered. How did this solution address the challenge?
Go Travel Solutions works as a sub-consultant to b-inspired, a community-based agency in Leicester. The company was selected based on its expertise in business engagement, sustainable travel knowledge and knowledge of local business networks.
To date 151 employers have been engaged with 9 at a more in-depth level. The programme end targets for March 2015 are 300 employers with 30 at a more in-depth level. The approximate cost per employer engagement is £400 and per employee £40.
“Sustainable commuting is key to the expansion of our business. The Business Travel Package has provided us with the tools to help us on this journey.”
Richard Webb, Pre Production Manager, Impact Creative Partnership.
“Rational, practical, free, cost saving advice to address our staff commuting concerns”
Adrian Young, Centre Manager, Fosse Shopping Park.