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Coordinators of:  

SmartGo Leicester - Workplace Discounts Package

Project manager:

  • Robin Pointon

Project Client:

  • Stakeholders include Leicester City Council, major employers such as the University of Leicester, De Montfort University and transport providers including East Midlands Trains and Arriva.

Nature of Business:

Businesses based in and around Leicester.


What was the primary challenge or set of challenges facing the client? What was the business case for change?

The establishment and development of an independent business travel network for Leicester employers. Promotion of sustainable modes to employees of member businesses and delivering best practice for travel planning and transport sustainability through the membership.

What special value did Go Travel Solutions bring?

The network was created through the initiative and skills of Go Travel Solutions. A package of travel discounts was secured to help generate an employer membership of 50, representing 50,000 members of staff. Strategic relationships have been established with the local authority, enabling collaborations to be created between the local authority and major employers.

Who were the stakeholders?

Local employers, Leicester City Council, business intermediaries and local transport providers.v


How the client identified a potential solution, why they chose to work with Go Travel Solutions and what solution was delivered. How did this solution address the challenge?

The initiative was driven by Go Travel Solutions from the outset to reflect its commitment to sustainable travel and desire to develop tools to help make sustainable travel for workplaces a preferred option, not the last option.


To date there are 50 employer members representing 50,000 staff based in and around Leicester. Since the original scheme was launched in 2009, there have been 10,000 discounted season tickets sold through the scheme. The discounts have been generated through the work of Go Travel Solutions. A major success has been the development of a travel planners group between major employers with more recent engagement with Leicester City Council.

Client testimonial

"Smartgo Leicester communicates with their partners and members effectively and efficiently allowing us to become involved in their on-going activity."

Jayne Moyses Head of Sales & Customer Relations - East Midlands Trains (Stagecoach)