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16 April 2024

Unlocking workplace potential with travel surveys: A roadmap to sustainable commuting

men and woman walking to work

By Tara Clark, Project Manager at GO Travel Solutions.

When it comes to reducing carbon footprints and fostering environmentally conscious practices, one often-overlooked aspect is commuting. Yes, that daily journey from home to office holds significant potential for positive impact. But how can workplaces harness this potential? The answer lies in one powerful tool: the travel survey.

Understanding travel preferences: The foundation of change

Every commuter is unique, with distinct preferences and habits when it comes to travel. Some may prefer the convenience of solo driving, while others opt for public transport, cycling, or even walking. Understanding these preferences is akin to deciphering a map; it provides crucial insights into the current landscape of commuting habits within the workplace.

By conducting a comprehensive travel survey, it can workplaces understand the motivations of their employees, uncovering the why behind their travel preferences. Is it convenience, cost-effectiveness, or environmental consciousness that drives their choices? Armed with this knowledge, organisations gain a clearer understanding of the factors influencing commuting decisions.

Identifying potential for modal change: Paving the way for sustainable solutions

Once the landscape is mapped, it's time to chart a new course. Identifying the potential for modal change is where the real transformation begins. By analysing survey data, workplaces can pinpoint opportunities to shift commuting behaviours towards more sustainable modes of transport.

Perhaps there's untapped potential for carsharing initiatives among employees travelling similar routes. Maybe improved cycling infrastructure could encourage more staff to pedal their way to work. By identifying these opportunities, organisations can lay the groundwork for meaningful modal change.

Implementing supportive measures: Nurturing sustainable commuting habits

But change doesn't happen in isolation. To support employees on their journey towards sustainable commuting, workplaces must implement measures that foster and incentivise modal change. From offering flexible working arrangements to providing subsidies for public transport or cycling equipment, there's a myriad of ways organisations can support and encourage sustainable commuting habits.

Employers can also introduce a sustainable travel incentive scheme to motivate staff towards healthier choices. One example is SmartGO (, the workplace travel package. This scheme offers a range of discounts on various sustainable transport options, including cycling, bus, rail, and car hire.

Postcode mapping and journey insights: Navigating towards efficiency

In the quest for sustainability, data is king. Postcode mapping and journey insights offer a bird's eye view of commuting patterns, highlighting areas ripe for optimisation. By visualising commute routes and analysing journey data, workplaces can identify hotspots of congestion, explore alternative routes, and streamline commuting processes for maximum efficiency.

Benchmarking for measuring change: Tracking progress towards sustainability

Last but not least, benchmarking serves as the compass guiding workplaces towards their sustainability goals. By establishing baseline metrics and regularly tracking progress, organisations can measure the impact of their initiatives, celebrate successes, and course-correct where necessary. Whether it's a reduction in carbon emissions, an increase in active commuting, or improved employee satisfaction, benchmarking provides tangible evidence of positive change.

In conclusion, the journey towards sustainable commuting begins with understanding, evolves through action, and thrives on continuous improvement. By embracing the power of travel surveys, workplaces can unlock the full potential of their commuting ecosystem, paving the way for a greener, more sustainable future.

Need help with a travel survey or interested in finding out more? Email This email address is being protected from spambots. You need JavaScript enabled to view it. today.